Role
Product Designer
User Researcher
Business Analysis
Project Manage
Lead UX/UI Designer
Technical Architect
Industry Mentor
Team
Duration
My Contributions
Jan- June 2023
Market Analysis
User Research
Low&High Fidelity Prototypes
Redefined Product Strategy
AI-powered digital twin system for energy management
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TL:DR
Rogers Communications Inc. is one of Canada’s leading telecommunications companies, providing wireless, cable, internet, and smart technology solutions to businesses and consumers nationwide. Our Sponsor provided a broad challenge:
Context
Project Timeline(6 months)
How can Rogers' 5G and digital twins drive real-time automation and efficiency in IoT?
Let's Narrow Down
the Challenge
After selecting energy management as our focus area, we needed to further refine the challenge to a specific, high-impact real-world applicatio.Our market research revealed that commercial buildings present the most promising opportunity for energy management innovation.
High Energy Consumption
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Significant Energy Waste
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High Energy Expenses
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Evaluating Our Idea
After narrowing our challenge to energy management in commercial buildings, we developed an initial hypothesis:
The accompanying Medium fidelity wireframe highlights the system’s core functionalities, focusing on real-time energy visualization and socket-level control.
💡 If we provide real-time monitoring and control of smart sockets, facility managers will gain granular insights into power usage, enabling better energy optimization.
We thought we were on the right track. A smart socket system that empowers maintenance teams with precise energy insights.
Then we tested it. And everything fell apart…..
Where Our First Idea Went Wrong
We believed that granular control over individual smart sockets would give maintenance team the ability to reduce energy waste and optimize power usage.We tested with facility managers (business perspective) and electricians (technical perspective), revealing critical flaws that led to a strategic pivot.
"I don’t have time to check 300 sockets. Just tell me what’s wrong“
"This gives me data, but I need fewer decisions, not more."
"I need to optimize entire floors, not just a few plugs."
Electricians found the system impractical
"I don’t need to micromanage sockets. I need to see the big picture.“
"Replacing all the sockets would be too expensive—this isn’t a viable solution"
"We need a solution that drives efficiency at scale, not one that increases operational workload."
Managers found the system ineffective
I created a Failure Journey Map…
Key Solution Shift: Scaling Up By Zooming Out
“Are we solving the right problem?”
Our research revealed that the real challenge wasn’t turning sockets on and off, but understanding energy use at scale. The issue wasn’t individual device control—it was about making energy decisions that impact entire buildings.
This shift from device-level control to system-wide intelligence addressed user needs, technical limitations, and business challenges simultaneously.
After redefining the problem, we explored three different approaches to optimize energy management in commercial buildings.
Testing revealed that none of these approaches were perfect:
💡 The best solution wasn’t choosing one—it was integrating all three.
Reframed Understanding
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How can we monitor and control individual smart sockets to optimize energy use?
How can we optimize energy consumption at the building level by providing actionable insights and system-wide efficiency strategies?
Final Solution:
Enervise – AI-Powered Energy Optimization
The platform integrates:
Energy Monitoring – Real-time, system-wide visibility
AI Optimization – Smart recommendations with manual oversight
Task Automation – AI-powered alerts & prioritization
IoT Smart Sockets – Controlling high-energy devices and preventing energy waste
Impact
A pilot implementation with industry partners validated our solution, leading to further. The improved system enhances efficiency, reduces operational costs, and supports sustainability goals.
+27%
faster issue resolution with AI-driven task automation.
📊 For Facility Teams
📊 For Business
energy waste, reducing costs and improving efficiency.
+25%
1.Dashboard: See the big picture, instantly
The Dashboard offers a real-time view of energy usage and costs, helping facility managers spot inefficiencies and take action before issues escalate.
2.Energy Control: Optimize at Every Level
Gain full control over building energy use with real-time tracking, AI alerts, and smart optimizations—detect inefficiencies, get recommendations, and reduce costs effortlessly.
3.Task Management: From Alerts to Action
AI-powered task automation prioritizes issues, assigns tasks, and offers actionable recommendations, enabling facility teams to address energy inefficiencies in real time before they escalate.
4.Team Management: Roles with Control
AI-powered task automation prioritizes issues, delivers actionable recommendations, and enables facility teams to resolve energy inefficiencies in real time before they escalate.
