Empowering Creative Freedom with AI-Driven Branding Tools
Empowering Creative Freedom with AI-Driven Branding Tools
Role
Product Designer
1 Engineer
2 Designers
1 PM
Team
Duration
6 months
My Contributions
Prompt Optimization
AI Interaction Research
User Flow Design
Interactive Prototyping
Branding Template Development
Problem Statement
Problem Statement
Artisk is an AI-powered design platform that simplifies branding, making professional-quality design accessible to everyone. During our beta testing, we observed a high user drop-off rate, but the underlying reasons remain unclear, making it difficult to improve engagement and retention. This project uncovers the core obstacles behind user drop-off and explores solutions to create a more seamless and engaging branding experience.
Artisk is an AI-powered design platform that simplifies branding, making professional-quality design accessible to everyone. During our beta testing, we observed a high user drop-off rate, but the underlying reasons remain unclear, making it difficult to improve engagement and retention. This project uncovers the core obstacles behind user drop-off and explores solutions to create a more seamless and engaging branding experience.
Highlight
Highlight
A follow-up usability test with previous users and confirmed these enhancements.The improved user experience led to higher engagement, resulting in increased project creation and conversion rates.
+15%
Increase in User Satisfaction
For User
+22%
Faster Task Completion
For User
Reduced
Regenerations which is lower AI Processing Costs
For Business
Increasing project creation and purchase rates
For Business
The final design optimizes prompt design, guided cues, and chatbot language, making interactions more effective and engaging.
A follow-up usability test with previous users and confirmed these enhancements.The improved user experience led to higher engagement, resulting in increased project creation and conversion rates.
+15%
Increase in User Satisfaction
For User
+22%
Faster Task Completion
For User
Reduced
Regenerations,
Lower AI Processing Costs
For Business
Increasing project creation and purchase rates
For Business
The final design optimizes prompt design, guided cues, and chatbot language, making interactions more effective and engaging.
More about Artisk
Artisk is an AI-driven platform that empowers 100K users worldwide to create fully customized branding solutions in minutes. It simplifies the branding process, making it accessible for startups, small businesses, and independent creators.
AI-Powered Branding Solutionsbranding
Complete End-to-End Branding
On my first week at Artisk, my leader handed me an exciting task:
"Enhance how users experience and interact with our branding platform—something feels off...."
Where do people struggle in the current experience? To answer this question, I initiated research to explore how users interact with the product.
Reaserch Insights
Disjointed user flow and confusing AI interaction is creating frustration for our target users
But why? Let's start with our target users
While Sarah’s case highlights common struggles, I needed to understand how our target users were experiencing these challenges within our product.To uncover deeper insights, I conducted in-depth interviews with 10 target users
40% of participants thought
chatbot made it hard for users to provide prompts
(Frustration & Hesitation)
50% of participants found
The chatbot felt too impersonal(Reducing user trust and engagement)
60% of participants confused
by unclear navigate button (Disrupting navigation and slowing down tasks)
This table records raw data from the interviews
Emma
Small / Medium Sized Business Owner
Pain points
Lacks design skills or budget for professional branding.
Prefers more personalized and unique branding options.
Lost time and effort in managing branding assets
Effortlessly create a professional brand system
Align the brand with the business vision to attract the right audience.
Save time and costs.
Needs & Expectations
I also compared our findings with industry standards and competitors and identified three effective improvement strategies through desk research.
I mapped out Business Goals vs. User Needs vs. Potential Solutions to identify design directions aligned with Artisk's unique product aspects.
🧠 Reduce Cognitive Load
Streamline tasks and provide guidance
🛠️ Clear Navigation
Simplify interaction paths and error handling
💬 Natural Conversations
Human-like tone with personality
Design Process
Talk Like A Human
"I feel like I’m talking to a machine, not a designer."
This was one of the frequent feedback we heard from users interacting with our initial chatbot.
Where We Saw the Gaps: While functional, it lacked warmth, guidance, and relatability—key elements for a creative assistant. The interaction felt transactional rather than collaborative, missing the opportunity to inspire creativity.
To address this, we designed the chatbot a new persona:
Refining Artisk’s Voice: Selected UX Writing Improvements
A friendly, professional design partner!
From Commands to Conversations
Clear Guidance at Every Step
Adding Personality Through Language
Please tell me your Company Name.
Welcome! I’m Artisk, your AI Design Assistant.
No More Guesswork in AI Prompting
This iteration focuses on redesigning the prompting process to o better meet business goals and user needs.
Great design starts with the right words—so we wrote them for users. we introduced pre-defined text descriptions for users to select.
First Iteration
First Try :User only need to provide the company name and the industry
However, the experiment results didn’t meet our expectations….
What we found out:
While the pre-defined text options reduced ambiguity, they introduced a new challenge: users needed visual inspiration to make confident decisions. During quick testing, we observed moments of hesitation and heard feedback like:
We transformed the experience by showing, not just telling
The chatbot now presents four logo options, each with a brief description for Inspiraton.
By offering visual logo options, users no longer felt stuck at the start. Instead of struggling to describe their vision, they could instantly react to designs, making the selection process faster and more intuitive.
Quick testing showed a sharp decline in ‘Regenerate’ clicks too.
+
Second Iteration
What we found out:
"I’m not sure how this description will look as a logo."
User Said :
"I don’t know what to say"
"How should I describe what I want?"
Before
Synthesis
My team and I identified First AI Interaction as the key moment impacting user retention and monetization. While users start excited, confusion leads to hesitation in customization, reducing conversion.
We aim to ensure that users feel confident, engaged, and motivated during this stage
How might we refine the Artisk's experience to reduce user confusion, provide clear guidance, and instill confidence—ensuring a seamless transition from exploration to purchase?
Final Design: Transforming AI Branding
Users found the AI interaction rigid, the interface complex, and the branding process difficult, leading to high drop-offs. I redesigned Artisk’s workflow to simplify decision-making, provide clearer guidance, and give users more control over their branding process.
Four Logo Options at a Glance
Users no longer struggle to describe a logo from scratch. Instead, they choose from four AI-generated options with clear descriptions, making decisions faster and more confident.
Conversational tone for natural and engaging interactions
Refined AI language and persona make interactions feel more natural and engaging, eliminating the robotic tone.
Structured tools with inline tips for seamless customization
The new layout organizes tools more intuitively, while added inline explanations and tooltips guide users through font, color, and element adjustments.
Flexible entry points & real-time previews for seamless design
These two features improve the overall experience by allowing users to start with an existing logo or a new design while providing real-time previews for precise customization.
More about Artisk
Artisk is an AI-driven platform that empowers 100K users worldwide to create fully customized branding solutions in minutes. It simplifies the branding process, making it accessible for startups, small businesses, and independent creators.
AI-Powered Branding Solutionsbranding
Complete End-to-End Branding
On my first week at Artisk, my leader handed me an exciting task:
"Enhance how users experience and interact with our branding platform—something feels off...."
Where do people struggle in the current experience? To answer this question, I initiated research to explore how users interact with the product.
Reaserch Insights
Disjointed user flow and confusing AI interaction is creating frustration for our target users
But why? Let's start with our target users
While Sarah’s case highlights common struggles, I needed to understand how our target users were experiencing these challenges within our product.To uncover deeper insights, I conducted in-depth interviews with 10 target users
40% of participants thought
chatbot made it hard for users to provide prompts
(Frustration & Hesitation)
50% of participants found
the chatbot felt too impersonal
(Reducing user trust and engagement)
60% of participants confused
by unclear navigate button
(Disrupting navigation and slowing down tasks)
This table records raw data from the interviews
Emma
Small / Medium Sized Business Owner
Pain points
Lacks design skills or budget for professional branding.
Prefers more personalized and unique branding options.
Lost time and effort in managing branding assets
Effortlessly create a professional brand system
Align the brand with the business vision to attract the right audience.
Save time and costs.
Needs & Expectations
I also compared our findings with industry standards and competitors and identified three effective improvement strategies through desk research.
I mapped out Business Goals vs. User Needs vs. Potential Solutions to identify design directions aligned with Artisk's unique product aspects.
💬 Natural Conversations
Human-like tone with personality
🛠️ Clear Navigation
Simplify interaction paths and error handling
🧠 Reduce Cognitive Load
Streamline tasks and provide guidance
Synthesis
My team and I identified First AI Interaction as the key moment impacting user retention and monetization. While users start excited, confusion leads to hesitation in customization, reducing conversion.
We aim to ensure that users feel confident, engaged, and motivated during this stage
How might we refine the Artisk's experience to reduce user confusion, provide clear guidance, and instill confidence—ensuring a seamless transition from exploration to purchase?
Design Process
Talk Like A Human
"I feel like I’m talking to a machine, not a designer."
This was one of the frequent feedback we heard from users interacting with our initial chatbot.
Where We Saw the Gaps: While functional, it lacked warmth, guidance, and relatability—key elements for a creative assistant. The interaction felt transactional rather than collaborative, missing the opportunity to inspire creativity.
To address this, we designed the chatbot a new persona:
Refining Artisk’s Voice: Selected UX Writing Improvements
A friendly, professional design partner
From Commands to Conversations
Clear Guidance at Every Step
Adding Personality Through Language
Please tell me your Company Name.
Welcome! I’m Artisk, your AI Design Assistant.
No More Guesswork in AI Prompting
This iteration focuses on redesigning the prompting process to o better meet business goals and user needs.
Great design starts with the right words—so we wrote them for users. we introduced pre-defined text descriptions for users to select.
First Iteration
Orginal Design
User Said :
"I don’t know what to say"
"How should I describe what I want?"
User only need to provide the company name and the industry
However, the experiment results didn’t meet our expectations….
What we found out:
While the pre-defined text options reduced ambiguity, they introduced a new challenge: users needed visual inspiration to make confident decisions. During quick testing, we observed moments of hesitation and heard feedback like:
We transformed the experience by showing, not just telling
The chatbot now presents four logo options, each with a brief description for Inspiraton.
By offering visual logo options, users no longer felt stuck at the start. Instead of struggling to describe their vision, they could instantly react to designs, making the selection process faster and more intuitive.
Quick testing showed a sharp decline in ‘Regenerate’ clicks too.
+
Second Iteration
What we found out:
"I’m not sure how this description will look as a logo."
Final Design: Transforming AI Branding
Users found the AI interaction rigid, the interface complex, and the branding process difficult, leading to high drop-offs. I redesigned Artisk’s workflow to simplify decision-making, provide clearer guidance, and give users more control over their branding process.
Four Logo Options at a Glance
Users no longer struggle to describe a logo from scratch. Instead, they choose from four AI-generated options with clear descriptions, making decisions faster and more confident.
Conversational tone for natural and engaging interactions
Refined AI language and persona make interactions feel more natural and engaging, eliminating the robotic tone.
Structured tools with inline tips for seamless customization
The new layout organizes tools more intuitively, while added inline explanations and tooltips guide users through font, color, and element adjustments.
Flexible entry points & real-time previews for seamless design
These two features improve the overall experience by allowing users to start with an existing logo or a new design while providing real-time previews for precise customization.
What This Project Taught Me
What This Project Taught Me
1️⃣ User Feedback is a Compass, Not a Checklist
Engaging with users revealed deeper pain points beyond surface-level frustrations, guiding design decisions that truly addressed their needs rather than just fixing isolated issues.
2️⃣ Iteration is More Than Just Refinement—It’s Strategy
Through rapid prototyping, testing, and iteration, I saw firsthand how small copy and interaction tweaks significantly improved engagement and efficiency, validating the power of continuous design evolution.
3️⃣Collaboration Strengthens Design
Partnering with colleague helped bridge gaps between design vision and technical feasibility. Effective communication and shared problem-solving ensured that every iteration was both user-centered and practical to implement.
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